We are well-diversified geographically with a balanced exposure to developed and developing markets, operating in more than 50 countries worldwide. Our team of approximately 170,000 colleagues span the globe, organized in five distinct management Zones to maximize growth opportunities.
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North AmericaClick to read more
North America
Budweiser generated over 5.5 billion earned media impressions and 2.3 million social mentions through campaigns such as “This Bud’s for 3” featuring Dwyane Wade and The Official Supporter of the National Women’s Soccer League (NWSL) campaign.
Michelob Ultra continued to grow both volume and dollar sales at double-digit rates, becoming the #2 biggest beer by dollars in the US (IRI year ending 29 December 2019).
Stella Artois launched a Super Bowl campaign in which actors Jeff Bridges and Sarah Jessica Parker reprised their iconic roles as The Dude and Carrie Bradshaw to encourage viewers to reach for a Stella instead of their usual drink to help end the global water crisis. As part of our partnership with Water.org, the spot earned 7.6 billion impressions and received 418,000 social mentions while providing clean water access to 270,000 people in the developing world.
Our innovation pipeline is strong and continues to grow, contributing ~50% of innovation in the US industry.
Zone headquarters: St. Louis, Missouri, United States
Countries: U.S., Canada
Top local brands: Budweiser, Bud Light, Michelob Ultra, Stella Artois, Goose Island
Middle AmericasClick to read more
Middle Americas
We opened a new brewery in Apan (Hidalgo), Mexico. The plant has the capacity to produce up to 24 million hectoliters per year and to become the second-largest brewery in the world; it will be used to produce beers including Corona, Stella Artois and Michelob Ultra.
In Peru, we expanded our craft portfolio with the acquisition of Barbarian and celebrated 140 years of operations in Backus.
We began selling our leading portfolio in ~4,400 OXXO retail locations in Mexico as part of a roll-out plan to eventually be present in their ~17,000 stores across the country.
Zone headquarters: Mexico City, Mexico
Countries: Mexico, Colombia, Peru, Ecuador, Honduras, El Salvador, Dominican Republic, Panama, Guatemala, Barbados, Puerto Rico and Caribbean Islands
Top local brands: Corona, Victoria, Modelo, Aguila, Club Colombia, Pilsen Callao, Cristal, Cusqueña, Pilsener, Club, Salva Vida, Presidente, Balboa, Atlas Golden Light
South AmericaClick to read more
South America
Skol Puro Malte was introduced during Carnival in February. It has become the biggest innovation in the Zone in recent years in terms of volume.
Our premium portfolio was enhanced with the addition of new packaging formats and the launch of new brands such as Beck’s and Colorado Ribeirão Lager, which has already become the largest brand in our craft segment.
We successfully expanded our regional brands Nossa, Magnífica and Legítima, brewed with Cassava from local farmers and connecting with local culture. These brands increase our presence in relevant states by offering consumers an accessible price point, which results in lower revenue per hectoliter while maintaining comparable margins to our core portfolio.
Zone headquarters: São Paulo, Brazil
Countries: Argentina, Bolívia, Brazil, Chile, Paraguay, and Uruguay
Top local brands: Quilmes, Patagonia, Antarctica, Brahma, Skol, Malta
EMEAClick to read more
EMEA
Budweiser became our fastest growing brand in Europe, as we brought the King of Beers to France and the Netherlands, where Budweiser is now the official beer of Amsterdam’s football team Ajax. We also launched in key cities and countries including Warsaw, Poland; Vienna, Austria; Tel Aviv, Israel and Dubai, United Arab Emirates.
We announced a partnership with Spain’s leading brewer, Mahou San Miguel (MSM), that will see MSM distribute and sell our brands in Spain and brew certain brands within its Spanish breweries beginning 1 January 2020.
We have also fully invested in innovation in the UK, bringing Corona draft, Mike’s Hard Sparkling Water and Bud Light Golden Can into the market.
South Africa, Zambia and Uganda had strong results and our Nigeria operation grew double-digit volume and revenue to become the second largest brewer in the country.
Corona experienced significant volume growth across the Africa Zone in FY19 due to growing awareness and penetration in South Africa. In South Africa, volume grew 128% with revenue up 95% versus FY18.
Zone headquarters: Leuven, Belgium
Europe and Middle East countries: Belgium, France, The Netherlands, Sweden, Denmark, Norway, Finland, Italy, Spain, The Canary Islands, Portugal, Greece, Russia, Ukraine, Uk, Ireland, Germany, Luxembourg, Czech Republic, Austria, Poland, Switzerland, Israel, and United Arab Emirates
Africa Countries: South Africa, Nigeria, Uganda, Eswatini, Namibia, Botswana, Ethiopia, Ghana, Kenya, Lesotho, Malawi, Mozambique, South Sudan, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe
Europe and Middle East top local brands: Stella Artois (local to Belgium and global) Jupiler, Leffe, Triple Karmeliet, Hoegaarden, Hertog Jan, Camden Hells, Bass, Spaten, Beck’s
Africa top local brands: Castle Lager, Carling Black Label, Brutal Fruit, Impala, Flying Fish
Asia PacificClick to read more
Asia Pacific
We continued our premiumization trend across the Zone by securing the distribution rights of the German-style beer brand Blue Girl in mainland China. The brand has seen continued growth in popularity across mainland China.
Our innovation portfolio was expanded to address emerging trends and increase consumption occasions, with the addition of Bud 0.0, Harbin Crystal and Hoegaarden Rosée.
We introduced the easy-drinking category in India and Vietnam with the launch of Beck’s Ice.
We completed the initial public offering (IPO) of a minority stake of our Asia Pacific business (Budweiser APAC) and its listing on the Hong Kong Stock Exchange.
We agreed to divest Carlton & United Breweries (CUB) to Asahi Group Holding, Ltd.
Zone headquarters: Shanghai, China
Countries: China, India, South Korea and Vietnam
Top local brands: Budweiser, Cass, Corona, Harbin, Hoegaarden, Stella Artois
